Robell – Fit, Quality and Experience
Robell Brand Guide
Within the European fashion market, the Robell brand is known for being an outstanding and top selling trouser brand. However present day sees them competing on a worldwide scale. Robell trousers are always manufactured for the real woman, stylishly tailored to the waist to give a flattering profile
Robell is part of the Godske group, a women’s fashion company who oversee a plethora of clothing brands for quality-conscious women. Starting from one standalone collection the Godske group amplified to owning and managing twelve independent labels. Robell’s collection of stretch trousers, as well as the Robell brand, belong to the Godske group, who successfully aim to supply fashion for leisure, office, evening and formal wear for women over thirty. The group was originally founded in 1970 by husband and wife duo Egon and Agnethe Godskesen in Denmark but following a generational handover, the company operations are now in the hands of the couple’s three sons.
Successful business growth and achievements
After the German Robell brand was acquired by the Godske group in 2002 it has done nothing but expand ever since designing stunning new pieces with the key quality and tailoring trademarks Robell is famous for. The Robell brand now retail in coats and jackets, tops, skirts, dresses, knitwear, jewellery and other accessories, though they remain most sort after for their trouser designs created with paramount comfort and individuality in mind.
The Godske group has now managed to develop the Robell business into an international and recognised fashion company.
Unique Selling Points (USP’s)
As far as brand values go, Robell clothing aim to provide an excellent fit as well as excellent quality fabric and manufacture. One of the famed trademarks of the Godske group and the Robell label is European made production, each article of the collection is created by professionally trained designers and in turn tailors grade every garment to ensure perfect fit every time. Almost all of Godske branded clothes are manufactured at their own facilities within Europe. This is their way to make sure their collections only consist of the highest quality materials.
Having been established for decades in the fashion world Robell has given women the time and selection to find a product which suits their unique figure, aiming to produce a wide variation of statement cuts, fits and colour for their global target audience.
Robell are also designed with a feel of everyday luxury for discerning women, with a pair of Robell trousers there is no compromise on either look of comfort with a guarantee on high quality at an affordable price.
Another feature of Robell trousers is the use of statement colours. Throughout the label a vast range of thirty-three hues have been available for styles in the Robell collection, creating a rainbow of choose. Additionally, this contributes to the transeasonal wear of Robell legwear with light summery tones being as used as darker autumnal colours. These dyes accompany Robell’s eye-catching patterns, throughout their newest lines animal, floral, graphic and geometric designs are featured as statement pieces.
Another bonus of the Robell brand is the availability of their trousers, many of them being never out of stock. This fact highlights the true essential nature of Robell – their trousers are never go out of fashion.
Why do we stock Robell trousers?
In store, we stock a range of stylish chic Robell trousers. An example of this being the “Bella” collection as well as their “Marie” trousers which are manufactured with a recently added and unique stretch material to create the perfect fit for your figure. At Norma James, we stock the usual full length Robell trouser to create a classic look as well as the in-trend cropped 7/8th variations. The cropped cut effortlessly makes a stylish contemporary trend, which accents the ankle making these trousers an ideal summer piece with a cool new look. Robell’s catchy sales line “I want Marie” is advertised on well-known radio and TV channels causing the slimming capri pull-on trouser to have become a sensation. The trousers are comfortable and have the perfect fit for any shape of size. These trousers fit to the hip and thigh, they also benefit from a straight leg design with stylish side slit at the ankles for additional detail.
We are always updating our Robell stock to keep up with the newest trends including colours, fits and styles. Robell create Europe’s number one selling trouser brand for a reason and are described to be “For the woman who wears the trousers – and knows how they should feel” If you are always on the hunt for a new pair of trousers or jeans with the perfect fit then you are looking at the right clothing brand where it is easy to find legwear with a plain or patterned print and with numerous different appearances. Robell offer a collection of styles including boyfriend cut, low / high crop, skinny flit, flared and even ripped jean appeal. Many of their jeans meet new modern expectations with patterned embroidery and detailing which can be seen to add intrigue to the range.
Robell always has a woman in mind when designing their collections having made sure their trousers work equally well inside and out of the office. They make a fabulous summer wear especially in cropped cuts, vibrant colours and breathable fabric.
Robell Bella trousers
Robell has ensured they offer their Bella trousers in a range of different colours and patterns. These trousers have become an essential for every women’s wardrobe because of this. Precisely designed with a cropped look above the ankle these Bella trousers are perfectly made for spring and summer. Consistent with the rest of their trouser collections, they are crafted with a generous fitting and therefore, we recommend you choose one size lower than you usually would. Due to their elasticated waistband, Robell trousers hug your waistline for a fitted yet comfortable look. Robell trousers and perfect for day to eveningwear, suiting a wide range of different body shapes.
Robell, therefore, are the trousers you’re going for if you want quality, fit and a company well experienced in womenswear designer fashion.