The occasion wear brand Irresistible was founded in 2007 under Veromia Limited, a diverse fashion house which had made its name designing and creating bridal gowns and bridesmaid dresses.
At the forefront of Irresistible were Gina and her husband Warren. They started to put a collection together with the aim of providing high quality occasion wear to the fashion world.
The brand quickly began to flourish so after a few seasons, managing director Vivien Felstein brought on broad an upcoming designer, Jason Jennings. Jennings was able to in order to take the label to next level.
Each designer has their own unique handwriting to guarantee that every dress purchased from Veromia Limited is a beautiful creation using only the finest fabrics and laces, embroidery and beading.
The trademarks of Irresistible are very apparent throughout the seasonal collections., from bedazzling jewels to floral lace detailing to shimmering fabrics, this is truly what makes Irresistible stand out from the crowd.
Irresistible makes use of pleating throughout a majority of it’s dresses, this design particularly draws the eye and can aid the wearer in giving a flattering, feminine fit.
Gems and Jewels – subtle and beautiful, Irresisitble’s use of jewels add a glamorous edge to any style. Usually placed at the waistline as an intriguing detail.
Bateau Neckline – a traditional and timeless feature of Irresistible dresses, the bateau or off-the-shoulder neckline stuns, especially complimented by signature three-quarter length sleeves or a lace overlay.
“The brand is characterized by amazing dresses that are cut to flatter and are made in fabulous mainly stretch fabrics that suit the modern woman” said Gina Blakemore-Murray the who looks after this brand throughout the UK & Ireland
The future of Irresistible is going bright and next season they are introducing something new, a second-time-around bridal gown.