Fashion and the Environment
Everyone is aware of their environmental responsibilities but unlike products such as plastics, textiles used in the fashion industry are rarely discussed. How many consumers even consider the environment when they purchase a new piece of clothing.
The facts are hard to believe but true…
- As our population grows and our need for fast fashion increases as does the number of garments we produce. The number of garments made in 2015 was double that of 2000.
- 300,000 tonnes of textile waste ends up in household bins every year in the UK.
- £140,000,000 worth of textiles are sent to landfill or incinerated every year.
- Textile production contributes more to climate change than international aviation and shipping combined.
Why is Norma James as a fashion retailer highlighting these stark facts? It’s because we believe both businesses and consumers have a responsibility to look after our planet.
The Need for Regulations in the Fashion Sector
Hopefully in the not too distant future there will be regulations that monitor the impact fashion has on the environment. There is a need to increase the proportion of textiles that can be recycled. Currently the production model doesn’t take into consideration the harm we are doing to our environment and the underlying principles of humanity.
The throwaway society we live in is not helping towards global warming. The fact a garment is only worn ten times is about both design and quality. This is also affected by our own attitudes to wearing the same outfit again and again.
High fashion on trend clothes have a very short shelf life. Most are lucky to still be in fashion three months after they appear on the catwalk. At Norma James we aim to offer classical contemporary styles that will last for years to come.
Quality of product obviously impacts on price. The fact that each piece of clothing owe is on average only worn ten times before it is disposed of says everything. At Norma James we stock great value pieces that don’t fade in the wash and don’t go out of fashion, this is because we hope we want our customers to be able to wear our clothes for as long as they want without them devaluing. All we ask is that you consider the impact of what you wear and as a responsible retailer we will endeavour to reduce the impact of global warming in what we stock.